Myeong-dong is Korea's trendiest and most expensive shopping area, with over 300,000 square meters of shops selling clothes, shoes, handbags, accessories, and cosmetics. Many department stores also have a major presence here Like Lotte Department Store (very expensive items indside!) and Migliore. Myeong Dong 's main street is packed with outlets and boutiques selling quality, branded products. But, the shops within the side alleys of the area mostly deal with non branded items.
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